I'm an editorial director, writer, digital content strategist and creative consultant who helps turn brands into publishers. 

 

In normal human language, I'm a storyteller. 

When I'm not busy working with brands, you can find me in a pretty cliche North London café somewhere writing about culture, technology, sex, health, race, relationships, feminism, travel and more for leading magazines and publications. 

 
CONTENT MARKETING | Helping companies craft their narratives with innovative content and always-on editorial strategy, from conception to creation and performance.

CONTENT MARKETING | Helping companies craft their narratives with innovative content and always-on editorial strategy, from conception to creation and performance.

WRITING | Ideate, write, edit and package exclusive features and stories for recurring and one-off projects for print, digital and brands. 

WRITING | Ideate, write, edit and package exclusive features and stories for recurring and one-off projects for print, digital and brands. 

EDITING | Develop comprehensive editorial calendars and programs to lead a team of writers and editors covering respective subjects. 

EDITING | Develop comprehensive editorial calendars and programs to lead a team of writers and editors covering respective subjects. 

 
VIDEO | On and off-camera reporting and writing paired with creative production oversight and direction for digital video and films. 

VIDEO | On and off-camera reporting and writing paired with creative production oversight and direction for digital video and films. 

BRAND ADVISING | Consult with brands on how to best optimise their storytelling across platforms, from visual vocabulary and social behavior to website design and copy. 

BRAND ADVISING | Consult with brands on how to best optimise their storytelling across platforms, from visual vocabulary and social behavior to website design and copy. 

 

Born in California, bred in Georgia, fled to New York and living in London, I've followed my passion for storytelling around the world.

A Stanford University graduate with a BA in Communication and Creative Writing, I've been lucky enough to combine the two into professional practice, landing at the niche intersection of journalism, content strategy, creative production and execution.  

For a twenty-something (Apparently I'm considered a "mature millennial" now....) still in the early phase of my career, I have more than eight years of leadership expertise spanning print, digital and brand journalism. I bring an editorial eye to any project I'm working on, from red carpet reporting and video production to executive thought leadership and social media planning. 

My time is often filled with reading, writing, attempting to learn the ukulele, exploring new cities and then promptly plotting my next trip, and embracing awkward situations.